Content Marketing is all about creating and sharing unique content which people actually want to see. It entails communicating and getting in front of your prospects and customers without going for the hard sell. Done properly it’s a great way to earn trust and credibility thereby attracting new customers and retaining existing ones. Key to its success is producing relevant, reliable and consistent content which can be distributed through a variety of channels including blogs, videos, podcasts, Social Media and digital publications. As any successful Content Marketing agency will tell you, it’s about having a mix of online content – on your own and others’ websites, as well as on forums and news sites – and offline content with lots of links back to your online presence.