SEO stands for “search engine optimisation.” Essentially, it’s the process of enhancing the visibility of a website on organic search engine result pages. This effectively helps to generate more unpaid quality traffic to your website and deliver great results for your company in terms of brand awareness and enquiries. So for example, if you were an SEO company like CAJ Media, you would want your website to rank on page one on Google if someone typed in the search: SEO company.
A successful SEO campaign however, goes beyond adding the relevant keywords to a website and hoping for search engines to reward you for the effort. In a nutshell, there are four key areas where an SEO agency can help you with your SEO.